Monki
Byrå: Public Speaking
Uppdrag: När Monki etablerades skapades ett eget språk och tonalitet åt varumärket. Detta togs ut i koncept kring butiksupplevelsen, in-storekommunikation och branding på alla nivåer. Jag skrev även pressreleaser och texter till Monki Magazine. Vi byggde världar, fantasier och ett community som stärkte Monki på alla marknader.
Little shops of joy
Step inside – hold on tight. The Monki shops are bits and pieces of our universe. Places to experience the Monki World with all your senses. You have found the path to the Forgotten Forest, been sightseeing in the powerful City of Oil and Steel and slipped far, far into the Sea of Scallops. Let’s take a trip down memory lane…
1.0 The Forgotten Forest. Your first peek into Monki World featured tangles of water plants and deceptive mirrors for illusions waiting to happen. Poison ivy grew thick and wild among trees with glowing branches carrying the latest collections. Deceiving chrome mushrooms would lure you into the hollow oaks used as dressing rooms, as colorful sprouts watched over you.
2.0 The city of Oil and Steel. Next in line was the mysterious post-apocalypse city. A ghost town of biohazards, with shattered pieces from long gone skyscrapers reflected in the neon asphalt below your feet. The abandoned metropolis had mutated into a factory world, strangely oozing of sweet, toxic waste.
3.0 The Sea of Scallops. A beautiful, yet dark and dangerous place, resting far below the water surface. Treasures lurk in the dark cave amongst traps and powerful currents. Sparkling jellyfish and water plants will make you dizzy although the sunken merry-go-rounds surrounding you have been out of function for eternity. Tiny flakes of skin and scale floating by reminds you of the under-water creature, forever suffocating nearby.
